Salzkammergut 2024
European Capital of Culture

Art Direction and Graphic Design
Gruppe am Park 2022-24 
In Kooperation mit doppelpaula

The Salzkammergut, as a rural region of great cultural significance, calls for a contemporary revitalization. The aim is to bring the untapped potential of the area into the present. Salzkammergut 2024 must not be a short-lived event, but rather an ongoing process. The task is to shape a culture of openness and togetherness through artistic impulses, one that sustainably highlights the diversity and uniqueness of the Salzkammergut.

Visual and conceptual support for the entire presence, including OOH, posters, city lights, megaboards, subway stations, tram advertisements, program catalogs, highlight folders, POS marketing, and packaging.

Imagecredits
Sophie Köchert