Schach Landesverband Oberösterreich
Branding – Chess EventGruppe am Park 2022 

Caesar Silber - Kategorie Event

Chess is boring and actually completely out of date. What's more, chess players are arrogant and nerdy. Confronted with these clichés, the question arises: how can we make the sport of chess and the Upper Austrian Chess Federation approachable and attractive for a younger target group and bring it back into the public eye?
With the new branding, we are making the sport of chess approachable, human and visible in a playful way.

Peter Kranzl