Schach Landesverband Oberösterreich
Branding – Chess Event
Gruppe am Park 2022 

Auszeichnung
Caesar Werbepreis OÖ Silber

Chess is boring and actually completely out of date. What's more, chess players are arrogant and nerdy. Confronted with these clichés, the question arises: how can we make the sport of chess and the Upper Austrian Chess Federation approachable and attractive for a younger target group and bring it back into the public eye?
With the new branding, we are making the sport of chess approachable, human and visible in a playful way.


Imagecredits
Peter Kranzl